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SMART360 vs Salesforce

smart360 vs salesforce: which fits your utility?

Better Service Starts,
With A Correct Bill

SMART360 vs. Salesforce Energy & Utilities Cloud is a question about layers. Salesforce describes Energy & Utilities Cloud as a CRM for energy and utility companies that integrates with the utility's billing system and CIS. SMART360 is the customer information and billing platform itself, with meter data, service orders, field work and the consumer portal included, for teams at US water, electric and gas utilities with 3,000 to 100,000 connections.

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↑ 12.5% from last month
Service Requests
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↑ 8.3% from last month
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↑ 3.2% from last month
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60000 45000 30000 15000
Revenue by Consumer Category
32000 24000 16000 8000

Key Takeaways

  • Salesforce Energy & Utilities Cloud is a CRM for energy and utility companies, with contact center, self-service, field service, sales and program management tools.
  • Salesforce says it integrates with the utility's billing system and CIS. SMART360 is the customer information and billing system itself.
  • Many utilities could use both: SMART360 for billing, meters and field work, and a CRM for sales, marketing and programs.
  • Choose Salesforce to add a CRM layer at a large utility or energy retailer. Choose SMART360 for a utility CIS that is ready to run.

How SMART360 Differs

Three differences that set SMART360 apart

Quick Response

A utility CRM, or the CIS itself

Salesforce

Describes Energy & Utilities Cloud as a CRM that integrates with all the major utility billing and customer information systems through pre-built integrations, MuleSoft or APIs.

SMART360

The customer information and billing system itself, with billing, meter data, service orders, assets and the consumer portal in one platform.

Top Quality

Built for the largest companies, or for yours

Salesforce

Says 70 of the 100 largest energy and utility companies worldwide use Salesforce, across power, gas, retail energy and oil and gas.

SMART360

Built only for US water, electric and gas utilities with 3,000 to 100,000 connections, so setup, training and support are planned around a small or mid-sized team.

Language

Licensed per user, or priced per account

Salesforce

Every Energy & Utilities Cloud edition is licensed per user per month, billed annually, as published on Salesforce's pricing page.

SMART360

Priced per account with unlimited users, so the cost follows the accounts you serve and does not rise when you add staff.

How it works

When utilities start looking at a change

Most utilities do not change billing systems because something broke. They change when one of these events forces a decision:

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The CIS is the constraint

The current billing system, not the tools around it, is what slows the team down.

An AMI rollout is coming

An AMI rollout means the billing system has to take in far more meter data.

A new service joins the bill

The utility is adding a service, such as sewer, electric or trash, to the same bill.

Field work is still on paper

Field work and asset records live on paper or in a separate tool.

Key staff are near retirement

The people who know the current system best are close to retirement.
AT-A-GLANCE COMPARISON

SMART360 Vs Salesforce

Dimensions Salesforce Energy & Utilities Cloud SMART360
Best fit Large utilities and energy retailers that keep their CIS and want a CRM, contact center and sales layer Utilities with 3,000 to 100,000 connections that want a utility CIS ready to run
Role in the stack CRM that integrates with the utility's billing system and CIS2 Customer information and billing system of record
Built for Energy and utility companies, including 70 of the 100 largest worldwide1 US water, electric and gas utilities, 3,000 to 100,000 connections
Utility billing Integrates with major billing and CIS systems through pre-built integrations, MuleSoft or APIs2 Billing and rating engine in the platform
Customer service Contact center, Agentforce AI agents and incident management3 Service requests and complaints in the platform
Customer self-service "My Account" portal to check bills, set up autopay and enroll in programs3 Consumer portal in the platform
Field work Field service, and work and asset management1, 3 Service orders, mobile field apps and asset management
Sales and programs CPQ, order management, energy broker tools and clean energy programs1, 3 Not the focus; built for utility operations
Pricing Each edition licensed per user per month, billed annually4 Priced per account, unlimited users5
Go-live Not published 20 to 24 weeks5
Company Salesforce, Inc. Bynry Inc.

1 Salesforce for Energy & Utilities: salesforce.com (as of October 2026).

2 Integration with billing systems and CIS: Salesforce power and utilities.

3 Energy & Utilities Cloud capabilities: Energy & Utilities Cloud.

4 Energy & Utilities Cloud editions, licensed per user per month: Salesforce pricing.

5 SMART360 packages and implementation timeline: bynry.com/pricing.

Comparisons reflect Bynry's understanding of publicly available information as of October 2026. Where a detail is not publicly available, it is not stated. All product and company names are trademarks of their respective owners. Bynry is not affiliated with or endorsed by Salesforce, Inc.

Results Utilities have Measured on SMART360

john mauli
Island Water Authority
35,400 consumers, deployed in 10 weeks. Read Case Study ->
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Meters Live

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Faster meter to bill

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Lower Operating Cost

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Higher Customer Satisfaction

Salesforce OR SMART360?

When SMART360 is a better fit

You need the CIS itself, not a layer on top.

When billing is the problem, a CRM on top does not fix the system underneath. SMART360 replaces the CIS with one platform, so billing, meter data, service orders and the consumer portal live in the same place.

Feature illustration

A lean team runs the whole utility.

When one person covers billing, customer service and reporting, licensing every user adds up. SMART360 is priced per account with unlimited users.

Feature illustration

You have to give a council or board a date and a number.

SMART360 runs a standard 20 to 24 week implementation with a parallel billing cycle before cutover.

Feature illustration

salesforce OR SMART360?

How To Compare?

  1. Count what you bill today.

    Write down your connections, each service on the bill, and any commercial, industrial or wholesale rates. This shows whether you need an enterprise rate engine or a platform sized to your utility.

  2. List every product in each proposal.

    For each vendor, write down which products the quote includes for billing, meter data, field work, the customer portal and customer communications, and which are separate subscriptions.

  3. Ask both vendors to run your billing cycle.

    Give each the same sample of rates, accounts and meter reads, including a missing read and a meter change, and watch how each handles them.

  4. Ask for the go-live plan in writing.

    Request the number of weeks from contract to go-live, whether a parallel billing cycle is included, what happens if the first cycle does not match, and a reference utility of your size.

What Utility Leaders Are Saying

What others are saying about SMART360

We were really impressed with how the Bynry team took the time to understand what we needed… They didn't just offer a product, they offered a solution.
reshimna william
Reshimna William
Project Manager at Isle Utilities
SMART360 has really changed the way we manage customer information, billing, and service requests - it's fast, easy to use, and gives us real-time visibility.
john mauli
John Mauli
IT leader at Island Water Authority
What impressed me the most was how grounded the Bynry team is. They really understand utilities and aren't just selling software - they're solving problems.
doug rosenberg
Doug Rosenberg
Business Advisor with Deep Utility Experience

See SMART360 run your billing cycle

SMART360 is a cloud-native platform for US water, electric and gas utilities, with billing, meter data, service orders, assets and the consumer portal in one system, priced per account with unlimited users.

Book a Demo Today
COMPARING OTHER PLATFORM?

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SMART360 vs Harris/Cayenta

SMART360 vs Harris/Cayenta

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Common FAQs

Does Salesforce Energy & Utilities Cloud include utility billing?

down arrow
Salesforce describes Energy & Utilities Cloud as a CRM that integrates with all the major utility billing and customer information systems through pre-built integrations, MuleSoft or APIs. SMART360 is the customer information and billing system itself, with meter data, service orders, field work and the consumer portal in one platform.

Do SMART360 and Salesforce compete, or work together?

down arrow
For many utilities they sit at different layers. SMART360 runs billing, meter data and field work as the system of record, and connects to other systems through open APIs. The comparison matters when a small or mid utility is choosing between adding a CRM layer and replacing the CIS underneath it.

Is SMART360 or Salesforce better for a small utility?

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For a small or mid US utility with 3,000 to 100,000 connections that wants billing, meter data, field work and the consumer portal in one system run by a lean team, SMART360 fits closely. Salesforce fits a large utility or energy retailer that keeps its CIS and wants a CRM, contact center and sales layer on top.

What happens to our historical data?

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Full migration - customer records, billing history, meter reads, service orders. We validate accuracy before go-live.

How long does a SMART360 implementation take?

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A standard SMART360 implementation runs 20 to 24 weeks. Data is migrated in validated stages and a full billing cycle runs in parallel against the current system before cutover.

Is SMART360 secure and compliant?

down arrow
SOC 2 certified. Hosted on AWS with 99.9% uptime SLA. Role-based access control, encryption at rest and in transit, and regular third-party security audits.

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Bynry Inc.
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Pune, Maharashtra 411021
+91 93252-51217

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